Ed O'Keefe

Ed O'Keefe

Marine Essentials

What if growth is actually doing more damage? You don't know that unless you have a pulse on your numbers, or have a team that can give you that data. That's really what Fully Accountable has done for us.
Listen Testimonial

How has adding Fully Accountable to your team helped your business?

The biggest impact Fully Accountable makes is I get daily reports and weekly cash flow reports. The daily reports allow me to know where my customers are coming from and our profitability on every single day. While some businesses may fluctuate, that’s okay, but having that pulse allows me to wake up 30 days to the end of the month with a pretty good idea of where I’m going to be.

The weekly report allows me to have a good understanding of how the last seven days went. The other reason why it’s so important is because most people wait until they’re 45 days down the road to know what happened back on day one. By the time you go back and try and fix that, you’ve already been another 15 days on the road. It’s a very negative cycle if you don’t fix it. Fully Accountable fixes that cycle. Actually, you know what’s even better, we’re actually a smaller company now, but we’re more profitable. I think what’s more important is, as an owner you’re told from people outside, “hey go grow your business… high five you’re growing!” Well, what if growth is actually doing more damage? You don’t know that unless you have a pulse on your numbers, or have a team that can give you that data. That’s really what Fully Accountable has done for us.

Our Customer's Stories