Heidi Cake

Author: Heidi Cake

Author at Fully Accountable

1-877-330-9401 www.fullyaccountable.com
Heidi Cake is our Data Director. She studied at Indiana Wesleyan University with a degree in BS Strategic Communications and BS Leadership Studies and specializes in analyzing anything in her path and creating aesthetic appeal to visual documents. Heidi spent the first few years after college working in the non-profit sector on teams where she was handed anything that needed to be communicated creatively. She realized her most loved being able to communicate complex, abstract ideas which made her return to her love of numbers and data. Heidi brings an equally creative and analytical mind to the task of analyzing and communicating client data and statistics.

Published Articles:

What Is a Fractional CFO?

What Is a Fractional CFO?

Posted on October 18th, 2021 in Accounting, eCommerce Accounting, Money Management, People & Hiring, Small Business, Types of Accounting,, Your Back Office

If you’re a small business or a business trying to scale, financial procedures, reporting, and forecasting can seem like a nightmare. Fractionalized CFOs help you respond to these problems and more, ensuring you can execute your goals and position yourself for sustained financial success.  However, you might have questions about the difference between a controller […]

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What is the Difference Between an Accountant and a Controller?

What is the Difference Between an Accountant and a Controller?

Posted on October 18th, 2021 in Accounting, eCommerce Accounting, Money Management, Types of Accounting,, Uncategorized, Your Back Office

Structuring your company’s accounting infrastructure is always a challenge, no matter your size or success level. One of the questions companies often find themselves asking is about the differences between controllers and accountants. Controllers and accountants are closely related, but the main difference between the two roles is the level of oversight controllers provide to […]

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What Are the Differences Between Benchmarking and KPIs?

What Are the Differences Between Benchmarking and KPIs?

Posted on September 8th, 2021 in Accounting, eCommerce Accounting, eCommerce KPIs

Benchmarking and KPIs are both methods of determining a business’s financial performance and they can help gauge a company’s financial and operational performance while identifying future strategic initiatives. However, many people ask whether benchmarks and KPIs are the same thing. While they have similarities, they measure separate things. These KPIs can often be automated, but […]

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