FREE BOOK:The CEO’S Mindset Takes Your Business

(no matter what size it is at the moment) To The Next Level…

What Is “The CEO’s Mindset”

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Hey, I’m Vinnie Fisher

“The CEO’s Mindset” is NOT another hippy-ish business book, telling you how to unleash your inner business lion, or use positive thinking to make millions, nor does it make false promises about generating 6 figures in 6 weeks.

Everything in here is based on my decades of experience working with business of all sizes.

It will teach you to change your mindset to that of an entrepreneur, and take your business (no matter what size it is at the moment) to the next level:

More profit, lower costs, and less stress.

I Failed… Bad… Multiple Times.

But failure isn’t really failing unless it stops you in your tracks. Truth is, all my failures taught me something.

I’m an EXCELLENT marketer, have unlimited potential for generating ideas that make money, and can grind away until a job gets done, but until a few years ago, there was a gaping black hole in my business.

I was excited to start every new business, and quickly gained customers and made money. But within 6 months, I couldn’t cope. I was drained, stressed out, and business started going downhill.

I hired staff to help out, and hired good people too, but something still didn’t click. It was only when I discovered that the problem was me, that everything changed.

That’s when I developed “The CEO’s Mindset.”

It takes great people not great systems to take a company to its next level. And as an entrepreneur they are the most important aspect of your company and they require proper strategy and direction for clear execution paramount to any other part of your business.

I feel so strongly about this that I needed to stop my busy life and write this book to help you manage your own mindset; To show you how being in charge of the business you created without having to be in control of every aspect is a real and obtainable goal.

And in order for the company to succeed and grow to its next level, you must allow others to control and excel in areas you cannot.

I’m a great marketer and an ideas man. I love thinking about the sales hook and brand vision for companies and products.

I also truly enjoy people and helping them succeed. I like these areas so much that I will ignore other critical areas of our business if it interferes with my desire to work on sales and marketing, and the development of other people in our company.

It took me a long time to realize the superpowers that I bring to the company — and even longer to understand that I couldn’t do it alone. I didn’t invest well in the early years of my business career.

It took me years to find the mentors and colleagues who would help me refine my process. It took a lot of frustration (and even some financial setbacks) to realize the best positions I should hold in my organizations. It is truly hard to go at it alone. I am so thankful that I was introduced to a world of personal development.

It has allowed me to identify aspects of my talents (or lack thereof) and how those qualities in me impact our organization. As your company grows, one very important step is to get a good understanding of where you ultimately belong. You must realize some thing at this point:

The entrepreneur of a business is the “heartbeat” and if the heart fails to beat correctly – you are out of rhythm.

The CEO’S Mindset “Resets The Heartbeat” Of Your Company

The CEO’S Mindset will teach you to develop this mindset for yourself, so you can leverage your business to heights you never thought possible.

You’ll learn the same ideas which helped me generate over 292 MILLION DOLLARS in sales for myself and my companies.

Yes, the same concepts that have been the catalyst for…

  • One of my private client’s run rate going from $12 million to $80 million. (Not an unusual result).
  • Scaling another company from $12.5 million to $36 million.
  • Growing revenues in another company from $10 million to $25 million in less than 18 months…

More important than the money, you’ll discover…

  • How to change your mindset and truly define your mission.
  • This is something 99% of business owners (even the smart ones) do wrong, and if you screw this up, you’re doomed from the start.
  • The secret trick of “reverse hiring” to find people who care as much about your business as you do.
  • How to define project people vs process people, and how getting this right on its own can fast-track your success.
  • Why looking at the wrong numbers (i.e. gross revenue) can kill your business, and how doing this meant one of my own companies LOST money despite turning over $10m/ month.
  • Basic (and advanced) metrics that every CEO needs to know.
  • Why staying true to your vision (as corny as it may sound to you) is the #1 most important factor for long-term success.
  • How to craft a winning UVP (Unique Value Position) and why it’s not your customer that’s the problem if you’re not making sales – it’s your offer.
  • I’ll help you fix this in seconds.)
  • Proven tactics to keep you focused and embrace the execution mindset so you quit procrastinating and finally realize your business potential.
  • The hiring process I used to turn 6-figure business to 7-figure ones.
  • What processes and systems you must have, and which ones are garbage.

And That’s JUST The First 114 Pages… You’ll Also Get My Top Interview Questions… My Formula For Successful Team Meetings… And SO MUCH MORE!

Above all, this book gives you something that no other mainstream business books do.

I give you a full list of tasks, resources and exercises to make sure you not only read and learn, but take action too. It’s no good reading something like this, no matter how amazing the content is, if you don’t apply it. I don’t want that.

If you take even just 10% of what’s in this book, I guarantee that any CEO, of any business, of any size, and in any niche will automatically see their leverage increase, costs plummet, stress go down, and profits escalate.

But only if you DO IT!

At my private masterminds (which cost several thousands for a weekend) I metaphorically bludgeon people over the head to make them take action and be honest with themselves about what they need to do.

I can’t really do that here. But what I can do, is set you the exact same tasks I set other entrepreneurs when I’m in the same room as them, which I promise you will give you the same success.

I’ve got your back by giving you that to-do list. And consider yourself warned!

This is NOT a Strategy Book. This is an EXECUTION Book

The market is flooded with self-help and marketing books from gurus who do little more than talk the talk.

I am NOT one of these “feel good” gurus.

I have helped multiple companies achieve revenues of more than a couple of hundred million dollars, and have started and built 20 of my own companies. (Many of which have grossed 7 and 8 figures.)

Check out what other entrepreneurs have to say about Vinnie:

“He’s going to pull the best out of you when maybe you’re not playing as full out as you should be.

He’s going to challenge you and he’s going to lay on you a little bit where he’s coming from a space of just love, but he wants to help you grow as a person.”

~ Tony Grebmeier

“I think what Vinnie brings is that he has made so many mistakes and gone through a lot of the battles most entrepreneurs go through.

So why subject yourself to all that when you can borrow the wisdom from people who have gone before you, such as Vinnie?”

~ Ed O’Keefe

“I’ve known Vinnie now for seven years, have watched him [scale multiple businesses] do it multiple times.

I’ve worked with him on a couple of his different projects and seen how well he runs the company and how he builds a team.”

~ Scott Maddin

“Vinnie Fisher is a very charismatic person, but really gives it to you straight.

It’s the stuff that you need to hear, not necessarily that you want to hear but there’s some unvarnished truth that comes across.

Vinnie gives you an action plan that you can implement, that you can work on, and where you see measurable results.”

~ Uli Iserloh

“Vinnie has done a lot of things. The guy has built large companies, he’s driven a lot of revenue through them, he’s really good at the day-to-day kind of operations of how things work and how to relate with people.

Any business is built on people, right? So Vinnie is really good at that. He’s well-connected and very highly respected in this industry, so he’ll help you attract other high-end people.”

~ Keith Yackey

He sees business from a completely different angle and throws it at you, disrupts your entire plan and when it’s all said and done and all the pieces come back to the table, you realize that you’re in a better position now because you actually addressed a problem you didn’t even know was there or you found a solution to an issue you didn’t know you had, and now pieces move and play better, and everything works smoother.”

~ Tanner Larrson

How To Get Started…

Your copy of “The CEO’S Mindset is FREE. I simply ask that you help cover publishing and shipping costs of just $7.95

Your copy will ship as early as 24 hours from now. Just Click on the Button below and enter your information and we’ll get your FREE copy of “The CEO’s Mindset” sent to your doorstep ASAP!

Here’s What You Need To Do Next …

All I ask is that you cover the cost of the shipping (7.95). As soon as you’ve clicked the button below and entered your details, we’ll get the book sent out to you. I know what you’re thinking … “I’m going to be locked into some sort of membership trial or recurring revenue scheme.”

Nope. Not at all. My aim with this book is not to make money.

I’ll save your details, for sure, so that I can let you know about other projects and offers I have coming up in future, but after you’ve paid the shipping, you won’t be charged a single cent more.

And if you don’t like the book? Well, keep reading and I’ll tell you about my ridiculous guarantee for you.

This is Time Sensitive

There are only a limited number of copies of “The CEO’s Mindset” to give away. (Hey – I’m happy to lose money on this book, but I’m not willing to go bankrupt by printing millions of copies.)

So if you’re “thinking” about getting a free copy, then quit thinking and start clicking. There really is nothing to lose, because of my DOWNRIGHT CRAZY money-back guarantee.

If you don’t like the book, let me know and I’ll refund your shipping. You can keep the book too.

How’s that for a no-brainer?


Claim Your FREE Book Now and Get These FREE Resources To Put Each Chapter Into ACTION!

TCEO Mindset - Bonus 1 Image


Crafting Your Mission Exercise

This exercise will assist you in centering on the core focus of your company and the qualities necessary for each person in your organization to have in order for them and the company to succeed.

TCEO Mindset - Bonus 2 Image


Identifying Your Talents Exercise

This exercise is designed to help you identify roles needed to help your company excel. You must have great people on your team that can be “in control” of areas you cannot handle.

TCEO Mindset - Bonus 3 Image


Finding Your Business Heartbeat

Your core values are your best tool for evaluating people. I know what you are thinking: so how do I figure out our core values? This exercise will help reveal those values within your company.

So, What’s The Catch…?

Sorry to disappoint, but there is none. I want to send you this book completely free of charge for several reasons:

1. I Love Helping People

Business isn’t easy. Here’s my prayer for this book, which I detail right at the very start of your copy –

“I pray that this book and all that it stands for in our lives is a reminder to help each and every person to be a good steward of the opportunities you have been given. To truly accept the role as a leader in our lives and lead well.

I also pray that each leader is impacted to take the action necessary to thrive. And if this book can help push you into action then please make these words desirable to the reader.”

2. I Make Enough Money Already

Unlike other business gurus, I’m not trying to get rich from every project I do. I run multiple companies, sell out mastermind groups, and have high-end mentoring clients. This book is a fun project for me, and I don’t want cost to be a barrier for anyone thinking of investing in themselves.

3. I Believe In Showing Your Worth

As a valued subscriber, you already know a bit about me and how I can help you. But you might be new to my way of doing things, and me charging up front when you’ve not seen much value yet is wrong.

This free book will show you that I can add value to your life and your business.

And if you do already know a little about what I do and the way I work, and you’ve been a follower for a while now, then it’s a way for me to say thanks for being along for the ride.

4. You WILL Want More

I don’t mean to sound arrogant, but if you put into practice even just 5% of what you read in here, your business will grow. You’ll have better staff, a clearer vision of where you want to go, more freedom, and ultimately increase your bottom line.

That’s almost bound to mean you come back for more, and perhaps buy another product from me, come to a mastermind, or reach out for personal help. That benefits me, and I’m not afraid to say it.

Either way, it’s a win-win situation for everyone.

So if you’re ready to take your business to the next level, Click on the button below, cover the $7.95 shipping, and I’ll send you your copy of The CEO’S Mindset.

Thanks for taking the time to read this letter and I look forward to hearing from you soon!

PS: Are you like me and just skip to the end to get the goods? To summarize, here’s what you’re getting:

A FREE copy of “The CEO Mindset”

All you need to do is pay the shipping costs ($7.95)

If you don’t like it, I’ll happily refund the shipping.

3 FREE Bonuses!