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Fractional CFO Services

Backed by Decades of Proven Results

Trusted by hundreds of brands. Better insights, bigger margins, smarter scaling – without the overhead of a full-time hire.

Join hundreds of brands who have doubled their profit margin. Get in touch today.

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Our Awards

Fully Accountable serves Growing Businesses Generating over $1M Revenue Per Year based in the United States.

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How Our Fractional CFO Helps Your Business

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Cash flow

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Analyzing financial reporting

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Create strategies based on your finances

A fractional CFO provides expertise on a customized basis. Lowering the cost for your business in the process.

A fractional CFO — sometimes referred to as a virtual CFO or an outsourced CFO — is a highly experienced financial leader who manages key aspects of financial planning, forecasting, and strategy on a part-time or project basis.

At Fully Accountable, we specialize in supporting eCommerce, SaaS, and online and digital-first brands with expert financial guidance tailored to your stage of growth. You gain executive-level financial insights without the high salary of an in-house CFO. Our scalable service is ideal for companies looking to strengthen financial decision-making, improve forecasting, and scale with greater confidence. Plus, with Fully Accountable, you not only get access to our proprietary systems, but also a dedicated, personal financial expert for all your planning and strategic needs.

Benefits of a Fully Accountable Fractional or Outsourced CFO

The average salary of a Chief Financial Officer is $130,249 annually!
  • Affordable Access to Top Talent
    Get executive-caliber financial guidance without committing to a full-time hire, saving significantly on overhead.
  • Built to Grow With You
    Our services scale as your company evolves—whether you’re expanding fast or streamlining operations.
  • Industry Expertise That Delivers
    Our team brings deep knowledge of complex financial landscapes, helping you improve profitability and efficiency.

At Fully Accountable, our outsourced CFOs transform your financial data into actionable strategies that help drive meaningful, measurable growth.

Fractional CFO Services

I am proud to say that Fully Accountable are pure angels to a business!

We have been able to see our financial health of our business much more clearer, and make decisions that have increased out business revenue.

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Joshua Green

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We’ve been with FA for almost 15 years. They are very in tune with our business, easy to deal with and integrate with our personnel seamlessly. Thank you for being very responsive and giving us a peace of mind.

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Fancy Fams

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Fully Accountable has taken a lot of worry out of my life. They have dedicated experts who are ready and willing to help, and because of that, my business has grown a lot. Their CFO package is excellent and doesn’t put the burden on me of a full-time salaried CFO.

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Nathan Hamilton

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Financial Analysis and Strategy

Our CFOs deliver tailored financial strategies designed to boost profitability and operational performance.

  • Complete Financial Evaluations: We examine your financials to identify trends, spot inefficiencies, and uncover untapped growth potential.
  • KPI Reporting and Forecasting: Gain clarity with detailed performance metrics and forward-looking projections.
  • Strategic Frameworks: We provide personalized strategies to help streamline expenses and align financial planning with your goals.

We also offer benchmarking tools, real-time dashboards, and regular reporting—empowering you to lead with confidence.

Opportunity and Risk Analysis

We evaluate your business from every angle to uncover risks that could threaten growth, and opportunities you may be missing.

Key risk categories we assess include:

  • Regulatory Compliance
  • Digital Security & Fraud Risks
  • Personnel & Staffing Gaps
  • Debt & Cash Flow Management
  • Contractual Liabilities
  • Merger & Acquisition Readiness
  • Operational Bottlenecks

With our detailed reporting and advisory, you’ll be equipped to manage challenges and seize new opportunities proactively.

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Cash Flow Projections

Accurate cash flow forecasting is essential to maintaining financial health and planning future investments.

Our team builds dynamic models that:

  • Predict short-term and long-term liquidity
  • Prevent cash shortages and funding gaps
  • Guide reinvestment strategies
  • Improve overall capital management

With Fully Accountable, you’ll know where your money is going and how to use it more effectively.

Strategic Financial Planning

Long-term growth depends on clear financial planning. Our CFOs work with you to:

  • Define revenue and profit milestones
  • Align operations with budget expectations
  • Prepare for major financial events (funding, expansion, exit)
  • Optimize planning for changing market conditions

We don’t just advise—we equip you with a strategy that scales.



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Ready to Grow?

Why hire an
Outsourced CFO?

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Our Outsourced
CFO Services Include

Systems assessment & development

Choosing Fully Accountable means gaining access to a full financial leadership team, not just a single resource. We provide more than reports—we deliver strategy, oversight, and the tools needed to help your business grow.

Our CFO Services:

  • CFO Advisory Services
  • CFO Financial Health
  • Company Strategy
  • Operational Management
  • M&A Advisory
  • Strategic Tax Planning
  • SaaS CFO Services
  • eCommerce CFO Services

Find the right customized package for your business today. Schedule a call with us today.

Business Growth

Enhance your company’s internal controls and overall financial performance through Fully Accountable’s tailored CFO growth strategies. While you stay focused on leading your business, your CFO will monitor financial performance, deliver comprehensive reports, and analyze key metrics. You’ll gain clear insight into what’s driving success—and what may be holding you back—so you can make confident, data-informed decisions.

We’ll design a strategic growth roadmap that positions your business for long-term scalability. With this plan in place, you’ll gain clarity around key decisions such as:

  • When to raise outside funding
  • When to hire new team members
  • When to increase investment in marketing and sales
  • When to diversify revenue streams—or refine your offerings for higher margins
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    Maximize Profitability

    Our team performs a deep-dive audit of your operations to uncover inefficiencies, blockers, and outdated systems that could be affecting your profitability. Once identified, we work alongside you to introduce optimized processes and smarter systems.

    Your dedicated CFO will help increase your bottom line by delivering:

    • Historic financial statements & results.
    • Cash Management.
    • Real-time dashboard reporting.
    • Entry and exit strategies.
    • KPI monitoring.
    • KPIs.
    • Annual operating budget.
    • A budget based on cash flow,
      overhead, inventory, and more.
    • Rolling forecast.

    We’re here to ensure every financial decision supports your long-term performance and profitability goals.

    Cutting Costs

    Your Fractional CFO’s role includes proactively identifying opportunities to expand profit margins and reduce unnecessary expenses. Based on a deep review of your spending and revenue patterns, your CFO will recommend new policies and process improvements designed to cut costs while maintaining efficiency.

    Fully Accountable CFOs investigate every opportunity to streamline your business, including:

    • Reducing overhead costs.
    • Finding more efficient solutions.
    • Looking at outsourcing opportunities.
    • Looking at creating terms with vendors and additional services.

    By examining every layer of your financial operations, we help uncover savings that may have been previously overlooked.

    Raise Your Capital

    Securing capital is critical—but navigating the process can be overwhelming. Your Fractional CFO will help manage and simplify the funding process by compiling the necessary financial statements, performance reports, and documentation to identify the most suitable financing path for your goals.

    Whether you’re pursuing venture capital, loans, or preparing for investment, our CFO team ensures you’re well-prepared and positioned to succeed.

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    Get a Free 30-Minute Strategy Call

    Gain personalized insights around cash flow, opportunities, and strategies to improve your margins and further scale your business.

    Rachel Phillips is the founder and CEO of Fully Accountable, an outsourced, full-service, cutting-edge accounting firm that provides fractional CFO and accounting services to eCommerce and digital business owners.

    Get your FREE 30 min strategy call!