TYPES OF INFORMATION COLLECTED
In order to better provide you with our numerous services, we collect two types of information about our users: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site and purchasing our offers.
Personally Identifiable Information: This refers to information that lets us know the specifics of who you are. When you engage in certain activities on this site, such as, ordering a product or service, submitting content and/or posting content in discussion forums or other public areas, or sending us feedback, we may ask you to provide certain information about If you yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask that you provide us personal information, such as your first and last name, mailing address (including zip code), email address, and other personal identifying information. When ordering products or services on the site, you may be asked to provide a credit card number. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.
Non-Personally Identifiable Information: This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Web site’s Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet.
COLLECTION METHOD AND USE OF INFORMATION
We do not collect any Personally Identifiable Information about you unless you voluntarily provide it to us. You provide certain Personally Identifiable Information to us when you: register for our services and register your email address with us; sign up for special offers from selected third parties; send email messages, submit forms or transmit other information by telephone or letter; or submit your credit card or other payment information when ordering and purchasing products and services on our site. We may also collect information from you at other points on our site that state that such information is being collected.
In addition, we may also collect, or our third party ad server and/or content server may collect, certain Non-Personally Identifiable Information. This information is ultimately stored in the form of store categories, and, in some cases, specific URLs. We use your IP address to diagnose problems with our servers, software, to administer our site and to gather demographic information. Our third party ad servers will also provide us with summary, but not individual, reports that will tell us how many ads were presented and clicked upon at out site.
RELEASE OF INFORMATION
Disclosure of Information to Service Providers and Third Party Vendors. Company may disclose your Personally Identifiable Information to third party service providers and vendors in order to effect or carry out any transaction that you have requested from Company or as necessary to complete its contractual obligations with you. This includes e-mail service providers, providers of direct marketing services and applications, including lookup and reference, and data enhancement, suppression and validation services.
Company contractually prohibits the sale or transfer of Personally Identifiable Information by such service providers and vendors. Company may share Personally Identifiable Information with affiliated companies that are directly or indirectly controlled by, or under common control of Company.
We do provide some of our services through contractual arrangements with affiliates, services providers, partners and other third parties. We and our service partners use your Personally Identifiable Information to operate our sites and to deliver their services. For example, we must release your credit card information to the card-issuing bank to confirm payment for products and services purchased on this site; release your address information to the delivery service to deliver products that you ordered; and provide order information to third parties that help us provide customer service.
Occasionally we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.
We may also provide Non-Personally Identifiable Information about our customers’ sales, traffic patterns, and related site information to third party advertisers, but these statistics do not include any Personally Identifiable Information.
The Company has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. You always have the right to access and correct the personal information you have provided and can help us ensure that your contact information and preferences are accurate, complete, and up to date by checking this website. In addition, you can request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting us at the email address below
SECURITY OF INFORMATION
At our site you can be assured that your Personally Identifiable Information is secure, consistent with current industry standards. The importance of security for all Personally Identifiable Information associated with our user is of utmost concern to us. Your Personally Identifiable Information is protected in several ways. Access by you to your Personally Identifiable Information is available through a password and unique customer ID selected by you. This password is encrypted. We recommend that you do not divulge your password to anyone. In addition, your Personally Identifiable Information resides on a secure server that only selected Company personnel and contractors have access to via password. We encrypt your Personally Identifiable Information and thereby prevent unauthorized parties from viewing such information when it is transmitted to us.
In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, you acknowledge that: there are security and privacy limitations of the Internet which are beyond our control; the security, integrity and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed; and any such information and data may be viewed or tampered with in transit by a third party.
When you use our site we will store cookies on your computer in order to facilitate and customize your use of our site. A cookie is a small data text file, which a Web site stores on your computer’s hard drive (if your Web browser permits) that can later be retrieved to identify you to us. Our cookies store randomly assigned user identification numbers, the country where you are located, and your first name to welcome you back to our site. The cookies make your use of the site easier, make the site run more smoothly and help us to maintain a secure site. You are always free to decline our cookies if your browser permits, but some parts of our site may not work properly in that case.
We may use an outside ad serving company to display banner advertisements on our site. As part of their service, they will place a separate cookie on your computer. We will not provide any third-party ad server with any of your Personally Identifiable Information or information about your purchases. We and our third party ad server will collect and use Non-Personally Identifiable Information about you, such as your IP address, browser type, the server your computer is logged onto, the area code and zip code associated with your server and whether you responded to a particular ad. Other advertisers may also place banner ads on our site in the same manner as above, but we will not disclose any Personally Identifiable Information to them.
PRIVACY POLICIES OF THIRD PARTY SITES
GENERAL DATA PROTECTION REGULATION (GDPR) COMPLIANCE
Company needs to gather and use certain information about individuals to enhance experience and understand some qualitative and quantitative dimensions regarding the individuals, thus optimizing the whole Company as an active feedback loop. These individuals may include customers, affiliates, business contacts, employees and other people the organization has a relationship with or may need to contact.
Addressing EU GDPR Principles
The GDPR protection law describes how organizations must collect, handle, and store personal information. These rules apply regardless of whether data is stored electronically, on paper or on other materials. To comply with the law, personal information must be collected and used fairly, stored safely, and not disclosed unlawfully.
The EU GDPR is underpinned by eight (8) important principles. These principles state that personal data must:
- Be processed fairly and lawfully;
- Be obtained only for specific, lawful purpose;
- Be adequate, relevant, and not excessive;
- Be accurate and kept up to date;
- Not be held for any longer than necessary;
- Processed in accordance with the rights of data subjects;
- Be protected in appropriate ways; and
- Not be transferred outside the European Economic Area, unless that country or territory also ensures an adequate level of protection.
Why this Policy Exists
This data protection policy ensures that Company:
- Complies with data protection laws and follows good practices;
- Protects the rights of customers, staff, affiliates, and partners;
- Is open about how it stores and processes individuals’ data; and
- Protects itself from the risk of data breach.
Focus on Privacy and Security
At Company, out view is that, the customer data is one of the most valuable assets a company has, and when this data is provided to us, our job is to secure it and use it only for the purpose it was provided to us.
Company aims to ensure that individuals are aware that their data is being processed, and that they understand:
- How the data is being used; and
- How to exercise their rights.
Lawful Basis for Processing
Data Subject Rights
Company has enacted policies to protect users’ rights. We allow our clients to opt out of notifications and we will always respond to and data access requests.
Deletion of Data
At the end of your engagement with Company, you can request the deletion of any data send to us for verification. We always comply with these requests.
Data Processing Activities
In compliance with GDPR, we maintain a record of our processing activities. We provide this information to our clients once a formal request is placed with us.
Data Breach Notifications
We do our very best to protect your data, though the unexpected may happen. We are committed to always being fully transparent and notifying the supervisory authority and all affected parties according to the GDPR requirements.
Revised May 30, 2018.