The Most Important Questions Your Business Plan Must Answer

by Chris Giorgio | May 7, 2015 | Entrepreneurship, Small Business, Startup Business

Writing a business plan is the most crucial and challenging step that every entrepreneur has to go through. Many business owners fail to provide a clear idea of the business to the reader by adding unnecessary stuff in their business plan. An ideal business plan is the one which smoothly takes the reader to the finished product. However, there are certain components that must be present in your business plan.

How To Write A Business Plan

There are certain steps that you must follow when creating a business plan. If you don’t know how to make a business plan, the tips below are a great starting point. These important steps are given for here for you to write a perfect business plan and make it easy for the reader to understand the idea.

  1. Conduct extensive research on your product, its market, its demand, and your competition.
  2. Your business plan report should be easy to read.
  3. Don’t stuff the report with too many words.
  4. Make sure your report’s executive summary is on point and focuses on valuable data.
  5. The executive summary should be precise and should convey the message.
  6. Mention your goals and expertise.
  7. Mention the names, roles, and expertise of the individuals that will be working with you.
  8. If you are outsourcing any operations, make sure you mention them too.
  9. Your business plan should have information about competitors and a competitive analysis.
  10. You should also mention how you will deal with market challenges.
  11. You should be able to explain your strategy.
  12. You should include breakeven analysis for your business or at least provide a financial plan for five years.
  13. The report should include a balance sheet and cash flow statements.
  14. If you want to create a perfect business plan, make sure it provides clarity and credibility.

In addition, there are plenty of business plan samples and business plan templates available online that can help you get started and follow a proper business plan format.

What Questions Are You Answering?

Every business plan should be able to answer some questions that make the entire plan more credible and attractive in the eyes of investors. Let’s find out the questions that your business plan must answer.

What Are You Offering?

If your product is not offering a solution, then there is a greater chance of your business ending up badly. People buy products to solve their problems, and if your product isn’t offering a solution, then there is a high chance that your product is going to fail. There should be logical reasoning behind your products.

What Is Your USP?

You are going to sell iced tea just like hundreds of other brands that are already present in the market. So, what is it that makes your iced tea different than others? If you have a differentiating point or a USP (unique selling proposition), you can hope for your brand to be successful.

Who Is Your Ideal Customer?

Do you know your target market? Do you know who you will be serving? A product is not for everyone. So, if you have a specific market segment that you will be serving, you will be able to create a position for your brand or else you’ll be running in every direction without any success.

How Will You Make Money?

If this seems like a simple question to you, think again. You need to have a clear and solid plan of selling your products and services, and earning money from it. You have to have a rational explanation to your financial plan in which you need to earn some profit or else no investor will be interested in the business. This will require you to explain your breakeven point.

A solid business plan that answers these essential questions can help keep you on track in your business so you accomplish your goals and hit your performance milestones. Without this blueprint for success, it’s easy to lose focus and get bogged down in the day to day of running your business, without stepping back and looking at the bigger picture.


To learn more about creating a business plan, contact us today. We’d love to speak with you about howservices from Fully Accountable can help you run your business better!

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Chris Giorgio is the President of Fully Accountable. Fully Accountable is an outsourced accounting firm specializing in eCommerce and digital businesses. Chris has served as a CPA, CFO and has over 14 years of experience in the accounting and finance industry. Chris has dedicated his career towards helping entrepreneurs and high-level business owners achieve greater profitability through specialized outsource accounting functions.


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