The Role of Outsourced Accounting in Scaling Your E-commerce Venture

by Fully Accountable | Aug 23, 2023 | Accounting, eCommerce Accounting

In today’s digital age, the e-commerce industry has demonstrated significant growth, paving the way for new opportunities and challenges alike. In 2021 alone, e-commerce sales amounted to $5.2 trillion worldwide, and this number is expected to reach about $8.1 trillion in 2026. One of the most considerable challenges an e-commerce venture faces, especially during scaling operations, is managing its financials. An effective solution to this challenge is outsourced accounting. So, how can outsourced accounting help you scale your e-commerce venture? 

Are you looking for an efficient and reliable solution to this challenge? Look no further than Fully Accountable, a top-tier provider of outsourced accounting services that cater specifically to e-commerce businesses. With their expertise and cutting-edge technology, they can take care of your financial management while you focus on growing your business. Get in touch with Fully Accountable today!

Understanding Outsourced Accounting

Before we delve into the role of outsourced accounting in scaling your e-commerce venture, it’s essential to understand what outsourced accounting is. Outsourced accounting is a service that allows businesses to contract their financial management and accounting functions to a third-party specialist, thus enabling the business to focus on its core operations.

Outsourced accounting services can cover a wide range of tasks from payroll processing, accounts payable/receivable, tax preparation, and financial reporting, to CFO-level strategic planning.

Outsourced Accounting: A Game-Changer for E-commerce Ventures

Cost-Effective Solution

In the initial stages, most e-commerce ventures have limited financial resources. Hiring an in-house team of accounting professionals might be a significant financial burden. Deloitte’s 2022 Global Outsourcing Survey indicates that 57% of businesses outsource to cut costs, while 56% do it to gain access to new skills they did not otherwise have. Outsourced accounting offers a cost-effective solution. By contracting a third-party accounting service, businesses can gain access to a team of experts at a fraction of the cost of hiring, training, and maintaining an in-house team.

Frees Up Resources

Outsourced accounting allows entrepreneurs to focus on their core business functions, like product development, marketing, and customer service. This is especially important for e-commerce ventures, where the market is rapidly evolving, and staying competitive requires a keen focus on these core areas.


One of the biggest advantages of outsourced accounting is scalability. As your e-commerce business grows, so do your financial management needs. Outsourced accounting services can easily scale up or down depending on your requirements, allowing you to adjust your services based on your business cycles and growth.

Access to Expertise and Technology

Outsourced accounting firms keep up with the latest financial regulations, accounting best practices, and technologies. By leveraging their services, you can ensure compliance, minimize financial risks, and gain access to state-of-the-art financial management software without additional investment.

Enhanced Financial Reporting and Decision-Making

With outsourced accounting, you receive timely and accurate financial reports, providing you with a clear snapshot of your financial health. These insights are invaluable for making data-driven decisions, setting budgets, and forecasting trends.

Leveraging Outsourced Accounting for Your E-commerce Venture

Now that we have established the value of outsourced accounting, here’s how you can integrate it into your e-commerce venture:

Identify Your Needs

Your first step is to identify your accounting needs. Whether you require full-suite services or specific tasks like payroll processing or tax preparation, your needs will guide you in selecting the right service.

Choose a Reputable Service Provider

Once you have a clear understanding of your needs, research and choose a reputable service provider. Look for firms that have experience in the e-commerce industry, as they will be more familiar with the unique challenges and nuances of the sector.

Communicate Regularly

Maintain regular communication with your outsourced accounting provider. Remember, they are an extension of your team. Regular communication allows for proactive management, timely financial reports, and strategic financial decision-making.

Future-Proofing Your E-commerce Venture with Outsourced Accounting

Keeping up with the Changing Landscape

The e-commerce landscape is evolving at an accelerated pace, with disruptive technologies, new market trends, and changing customer behaviors. Therefore, to stay competitive and successful, businesses need to be agile and adaptable. Outsourced accounting, with its in-depth industry knowledge and capacity to quickly adjust to changes, can help your business stay a step ahead of the competition.

Boosting Investor Confidence

For growing e-commerce ventures, seeking investment, having clear, professional, and accurate financial records is vital. Outsourced accounting not only ensures that your financial reporting is spot-on, but it also brings an added level of credibility and trustworthiness in the eyes of investors, increasing the chances of securing needed capital for expansion.

Embracing Automation

Outsourced accounting firms are typically at the forefront of adopting new technology, including automation tools that can streamline and optimize accounting processes. This adoption translates into faster, more accurate accounting work for your e-commerce venture, which means quicker insights into your financial status, allowing you to make important business decisions promptly.

Best Practices for E-commerce Outsourced Accounting

For the most successful partnership with an outsourced accounting firm, consider the following best practices:

  • Set Clear Expectations: Clarify your expectations regarding the scope of work, timelines, and deliverables right from the start. This will help avoid any misunderstanding and ensure a productive relationship.
  • Ensure Data Security: E-commerce businesses handle a lot of sensitive data. When outsourcing your accounting, ensure the firm has robust security measures in place to protect your data. According to the Risk Based Security report, 2,953 breaches were publicly reported in the first three quarters of 2020 alone, this brought the total number of exposed records that year to a staggering 36 billion. The rising number of security breaches  emphasizes the importance of data security when considering outsourcing any part of your business.
  • Leverage Technology: Use technology to streamline communication and data sharing with your outsourced accounting firm. Cloud-based accounting software, for example, allows real-time collaboration and access to financial data.
  • Get Frequent Financial Reviews: Schedule regular financial reviews with your accounting service provider. These reviews are an opportunity to discuss your financial status, address any issues, and strategize for the future.

Outsourced accounting provides a robust solution for e-commerce businesses seeking to streamline their operations, scale effectively, and remain competitive in the rapidly evolving digital marketplace. By offloading the complex and time-consuming task of financial management to trusted experts, e-commerce businesses can concentrate on what they do best: delivering high-quality products and exceptional customer service to drive their growth and success.

Don’t let financial management stand in the way of your e-commerce venture’s growth. Trust the experts at Fully Accountable to handle your accounting needs while you focus on your core business. With their deep industry knowledge, state-of-the-art technology, and scalable solutions, Fully Accountable is your partner in growth. Contact us to get started today!

Owner at Fully Accountable | Website | + posts

Fully Accountable is an outsourced accounting and fractional CFO firm that specializes in ecommerce accounting for online businesses. As a Inc 5000 fastest growing companies award winner, our diverse team of accountants, bookkeepers and CFOs can help you improve your cashflow and effectively manage and grow your bottom line.


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