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I never had any clue if we had a negative or an awesome day. Now, I have complete transparency on exactly where we are. Dialing down every one of our expenses on any given day with one final number. Profit to me is one of the biggest ones because if we have profit we’re able to grow and are ultimately able to make a bigger impact.
We have Lorena and she is asking some really good questions. Lorena is calling us and setting up Zoom conferences and she’s like, “Hey, have you guys thought about this?” Or, “are you planning on giving bonuses this year?” Or, “do you plan on giving to charities? Let’s bring that into the mix so that we’re not having some crazy numbers on the ledger at the end of the year or end of the quarter.”
Having someone who knows what we’re going through and works with companies like ours has been game changing. It’s like having a real teammate, not just some CPA crunching numbers.
We have made sound decisions for the first time. Every month we’re looking at the month prior and we’re able to gauge where we should have been or where we were ahead of things. We’ve been in business for 5 years, and this is the first time we’ve actually had a budget, which seems absolutely crazy. I think so many entrepreneurs just wing it. So having all of these numbers at our fingertips that aren’t just guesses is invaluable.
Learn more about Joe and his company here: www.saltstrong.com/